The Dilemma
Through our own health journeys, we saw how reducing sugar (sucrose, fructose) profoundly benefits health, performance, and wellbeing. Inspired by feeling so well, we delved deep into metabolic science to learn the root causes and how to elevate well-being through nutrition and way of life. The dilemma is that food is our one daily reliable pleasure and sweetness is nostalgia, celebration, and joy. Must you sacrifice sweetness for wellness?
A Quest
We went on a quest – to find healthy, delicious, honestly sugar-free treats. Did we find any? No. When we sought honestly sugar-free options, we were dismayed to find snacks marketed as healthy filled with sugar (agave syrup, honey, dates etc.) or bitter synthetic sweeteners. Even products promoted as sweetened with natural stevia were in fact sweetened mainly with sucralose or maltitol. There was nothing sweet on the shelves that did not fit into one of two categories: sugar-by-another-name, or synthetic sweeteners that do nothing for taste pleasure.
Sourced from Nature, Steered by Science
With open-minded skepticism, we studied and found sweet molecules in nature that are health neutral or beneficial like stevia leaf extract. However, none alone replaces sugar’s taste and texture 1:1. By conducting cell taste receptor and intestinal health research, we saw the truth - it IS possible to create healthy treats without sugar that taste delicious. This is such a happy discovery, and we are thrilled to share it with you. NOMOSU was born out of love for delicious food and feeling elated, to create confections that genuinely promote health and are honestly sugar-free, sourced from nature, and steered by science.
Here for You
NOMOSU stands for NO MORE SUGAR, yet we go further. Healthy food options should be founded on rigorous science. We analyze nutritional biochemistry research and conduct intestinal health research to create products that you can enjoy freely. No more misleading claims about “natural” ingredients that are biochemically the same as sucrose, no more back-of-pack surprises: e.g. 40g/100g sugar…i.e. 40% sugar?! NOMOSU meticulously considers the healthfulness and taste of every ingredient and combination thereof, to create confections that add value to your health and liberate your senses. The joy and freedom you feel from treating yourself with health-enhancing, delicious food is our purpose.
NOMOSU Founder Story
Japanese-Swedish Founder, Sakiko was raised by a food-loving family in a land of chocolate - Belgium. Inspired by her centenarian grandmother, a serial entrepreneur who sang, cooked, and laughed until 100, Sakiko believes we can all live long and joyfully.
After experiencing energy dips while working in finance in London, Sakiko decided to do a two-week, no sugar experiment. Stunned by the step-change in consistent energy, focus, skin health, and euphoria, she loved this new state of being. However, she missed sweetness, so asked, “Is delicious and healthy sweetness impossible?”
Diving deep into Nutrition and Metabolic Science journals, Sakiko learned that there are sweet molecules in nature that are not sugar(sucrose/fructose), some of which even enhance health! She looked for products to eat, but found most high in sugars from dates or coconut sugar- none honestly sugar-free. Others had odd-tasting synthetic sweeteners.
Thus began a journey into bakeries in London, stevia farms in Paraguay, cacao forests in Mexico, a 4-year Masters in Science (MSc) degree in Personalized Nutrition, meeting the founder of the world’s only virgin stevia leaf extract that tastes uniquely delicious, research on cell taste receptors and intestinal health, and blind tastings with Michelin starred chefs.
Conclusion? Thanks to nature, science, and culinary art, healthy and delicious sweetness is possible, and Sakiko is intent on sharing this with you, and the freedom, joy, and thriving health that blossoms from it.